About Me

Why I built this

Most personal finance content exists to sell you something. The influencer on YouTube selling a $997 course on passive income makes their money from the course. The credit card comparison site is paid by the card companies. The retirement planning tool is owned by the brokerage. The incentives are almost never aligned with your interests.

I've spent 15+ years inside companies — running financial models, managing P&Ls, and advising on decisions that required real understanding of the numbers. Along the way, I kept noticing how bad most publicly available financial information was. Not wrong, necessarily. Just optimized for clicks and affiliate commissions instead of accuracy and clarity.

What I actually do

I'm a VP of Finance, which means I am the Head of Finance, Accounting and Data Analyitcs at the company I work for. I've spent my career inside companies of various shapes and sizes: building financial models, managing financial planning and analysis, running cash flow, and making the kind of decisions most individuals only face once or twice in their lives. I've been in the room for fundraises, acquisitions, layoffs, and rapid growth. That context shapes how I think about personal finance.

Most financial decisions aren't complicated. They feel complicated because the industry profits from complexity. When something is simple, nobody needs to pay for help. So the incentive is always to add complexity — and with it, fees, commissions, and products.

My philosophy

The principles that run a healthy company's finances are the same ones that run a healthy personal balance sheet: spend less than you take in, build a cash reserve, invest systematically in appreciating assets, and avoid debt at high interest rates. None of that is interesting content. But it's what actually works.

I have an MBA and a CPA. I understand the advanced tax strategies, the alternative investments, the estate planning structures. I also know that for most people, most of the time, those things don't matter yet. What matters is getting the basics right — and the basics are simpler than the industry wants you to believe.

Simple Money Advice is my attempt to write the resource I wish had existed when I was starting out. No affiliate links. No sponsored content. No products to sell. Just the math, clearly explained.